“Because the purpose of the business is to create a customer, the business enterprise has only two and only two basic functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs.”
– Peter Drucker
I’m an outcome-oriented marketing and experience strategy leader and executive dedicated to building customer value and business success through marketing & innovation; the only two functions that bring results.
I’ve driven pioneering strategies and programs in executive roles for leading brands, e.g.:
Nissan: Planning & Digital
GSK: Mobile Experience & Innovation Strategy
Herhsey’s: Digital Strategy
TD Ameritrade: Digital Strategy & Digital Transformation, Brand Innovation
IBM: Marketing & Experience Strategy
ADP: Content & Experience Strategy
Indivior: Mobile & Innovation Strategy
In addition, I’ve participated in, co-led and led multiple successful new business efforts.
On the marketer side I’ve successfully managed both B2B and B2C marketing, e.g. managing $200m worth of consumer customers to category-leading growth, profitability & retention.
My approach is simple, but scalable to various challenges:
1. Category, company, customer and culture research & understanding
2. Brand, experience and content opportunities mapping
3. Strategy formulation and action planning
4. Creative ideation & concept work
While I’m action-oriented, I reflect through writing. I was among the first recognized Crowdsourcing researchers already in 2006, and today write about technology, design and marketing for VentureBeat, UpWork, and other publications.
I spend my free time studying economics, politics, history and management, and travel for diving and underwater videography.