– IntelLIGENCE, DESIGN & TECHNOLOGY –
“Because the purpose of the business is to create a customer, the business enterprise has only two and only two basic functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs.”
– Peter Drucker
Born in Finland on the border between the East and West, I’m used to taking multiple lenses to solving problems and discovering opportunities.
I’m an outcome-oriented strategy leader dedicated to building business and customer value through innovation & marketing; the only two business functions that bring results.
I’ve driven pioneering content and marketing innovation for leading brands such as Nissan and Adidas; and digital and experience vision and transformation for American leaders such as TD Ameritrade and Hershey’s.
At the agency side I’ve been a key shaper of culture-led but tech and design-savvy approaches to being the most valuable partner to the modern CMO.
On the marketer side I successfully managed and grew $200m of consumer customers, and ran digital marketing, crowdsourcing and service design and development efforts.
While I’m action-oriented, I have a passion for thoughtful writing. 10 years ago I was among the first internationally recognized researchers of crowdsourcing. Recently I’ve written about AI and emerging technologies in marketing and design for leading publications like VentureBeat.
I believe constant improvement and change management is key to both agencies and marketers. I thrive when partnering with solid leadership to drive change and lead multidisciplinary teams to create impact.
The industries I’m most at home with are automotive, financial, telecom and technology. But thanks to my broad experience and many lenses, I grasp the dynamics of any industry fairly fast.
I spend my free time developing my knowledge in e.g. economics, politics, history, biology and physics. For holistic wellness, I train bodyweight, crossfit and yoga. When I want to completely disconnect, I travel abroad for scuba diving and underwater videography.
www.enginesofvalue.com | www.lifebytwobytwo.com
I spend my free time developing my insight into economics, politics, history, biology and physics. For holistic wellness, I train bodyweight, crossfit and yoga. When I want to completely disconnect, I travel abroad for scuba diving and underwater videography.